The secret to increasing profits and close rates is a strategy.
1st Pencil provides over a dozen strategies designed to protect profits and increase close rates. One of the most effective strategies is our Target Payment presentation. When purchase options are presented to the Customer, the most common issue is that the Customer wants a lower Payment with less Down Payment.
The Target Payment presentation in 1st Pencil uses your Customer’s desired Payment, providing a highly effective “choice close” that zeros in on various options. This allows the Customer to choose the one that works best for them.
1St Pencil breaks the difference down to a per-day amount, which is an effective way to help the Customer see how it would fit in their budget. Dealers tell us that Target Payment is highly effective and often allows them to maintain Pricing.
