Paperless Presentations (Feb)

In today’s competitive market, boosting your dealership’s CSI Score should be one of your top priorities.  This month’s tip will help you to increase your dealership’s CSI score. February TIP: Use video to provide customers with a vehicle tour. With more consumers shopping online today, to boost customer experience and your CSI score, the sales process […]

Paperless Presentations

Saving consumers time and making car buying convenient are by far the best ways to improve the car buying experience. TIP: Bridge the disconnect between the online and offline experience. Provide consumers with a hybrid approach, where they can shop for a vehicle online and visit a dealership for the final steps of test driving […]

Benefits of a Lease

Benefits of a Lease With rising gas prices dominating the news less than 3% of dealers* are using Fuel Savings when addressing payment concerns. We know the number one issue for Customers today is payment affordability. If the payment won’t fit their budget, it’s much more difficult to make the sale.  The biggest mistake salespeople […]

Lease Returns

Lease Returns The ongoing inventory shortage is impacting Lease Returns, with dealers experiencing a large percentage of their customers buying their vehicles at the end of the Lease.  Turning lease buyouts into sales of new cars is more important than ever today.  According to J.D. Power’s 2021 U.S. End of Lease Satisfaction Study, returning leasees start […]

Fuel Savings

Fuel Savings Gasoline prices have reached a historical high and experts suggest that per-gallon averages won’t revert to below $4 until November.  More consumers are looking to save money on gas and want to trade in their gas guzzler for a more fuel efficient car.  1st Pencil makes it easy to illustrate the savings and close more […]