Monthly Tips - Guest Concepts Auto

Paperless Presentations (Feb)

March 12, 2023

In today’s competitive market, boosting your dealership’s CSI Score should be one of your top priorities. This month’s tip will help you to increase your dealership’s CSI score. February TIP:...

Paperless Presentations

March 12, 2023

Saving consumers time and making car buying convenient are by far the best ways to improve the car buying experience. TIP: Bridge the disconnect between the online and offline...

Benefits of a Lease

June 9, 2022

Benefits of a Lease With rising gas prices dominating the news less than 3% of dealers* are using Fuel Savings when addressing payment concerns. We know the number one...

Lease Returns

June 9, 2022

Lease Returns The ongoing inventory shortage is impacting Lease Returns, with dealers experiencing a large percentage of their customers buying their vehicles at the end of the Lease. Turning...

Fuel Savings

May 8, 2022

Fuel Savings Gasoline prices have reached a historical high and experts suggest that per-gallon averages won’t revert to below $4 until November. More consumers are looking to save money on...

Paperless Presentations (Feb)

In today’s competitive market, boosting your dealership’s CSI Score should be one of your top priorities. This month’s tip will help you to increase your dealership’s CSI score. February TIP: Use video to provide customers with a vehicle tour. With more consumers shopping online today, to boost customer experience and your CSI score, the sales process should incorporate a video tour of the car showing the multiple features available. Follow-up with your customers is time sensitive because most CSI surveys are sent two days following a sale. A best practice is sending customers a follow-up email after the purchase. Make the customer journey easy. A frustrated customer is going to give a low CSI score. Your dealership should create a seamless buying experience. The better the experience, the higher customer satisfaction. Regular communication and responding to customers quickly is one of the best ways to improve the buying process. 1st Pencil was designed by automotive professionals and is bursting with features that will enhance customer experience and increase your CSI score.
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Paperless Presentations

Saving consumers time and making car buying convenient are by far the best ways to improve the car buying experience.TIP:Bridge the disconnect between the online and offline experience. Provide consumers with a hybrid approach, where they can shop for a vehicle online and visit a dealership for the final steps of test driving and purchasing.Provide a personalized experience both online and offline. Customers prefer a tailored approach; each buyer has different vehicle needs, so proactively recommend vehicles of interest based on the customer’s interaction.Provide finance and lease alternatives.Provide flexible financing options to expedite the sales process and offer gap insurance and extended warranties upfront.Offer video walkarounds, also called virtual tours.1st Pencils’ Paperless Presentations will shave time off the car buying process and drastically improve the customer’s overall experience.
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Benefits of a Lease

Benefits of a Lease With rising gas prices dominating the news less than 3% of dealers* are using Fuel Savings when addressing payment concerns. We know the number one issue for Customers today is payment affordability. If the payment won’t fit their budget, it’s much more difficult to make the sale. The biggest mistake salespeople and managers make is to quote payments without showing their customer the net effect of fuel savings on the monthly cost. This mistake is impacting closing ratios and profits. TIP: Market adjustments are impacting monthly payments, and fuel prices keep going up. The combination means monthly vehicle driving costs are increasing dramatically. You can overcome payment objections by factoring in Fuel Savings. Cars and Trucks today continue to get better gas mileage that can compensate for higher vehicle prices and payments. The increase in fuel economy, along with hybrid and EV alternatives, can easily translate into savings of $20, $50, $100 or more per month. One of the benefits of a Lease is the opportunity to reconnect with the Customer at Lease-End when they must make a buying decision.
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Lease Returns

Lease Returns The ongoing inventory shortage is impacting Lease Returns, with dealers experiencing a large percentage of their customers buying their vehicles at the end of the Lease. Turning lease buyouts into sales of new cars is more important than ever today. According to J.D. Power’s 2021 U.S. End of Lease Satisfaction Study, returning leasees start considering a new vehicle purchase 12 months before their current lease is up. Below are some tips on converting a customer planning on buying out their lease into the sale of a new vehicle. TIP: 1. Develop a plan to contact customers early and often, starting 12 months before the termination of their lease. 2. Illustrate how the tax they will pay when they buyout their lease will impact the equity they have in the vehicle. 2. Review all of the benefits of owning a new vehicle: Warranty Fuel Savings EV and Hybrid Alternatives Improved Safety and Reliability New Brakes, Tires, and other Components. 4. Show the customer that a New Vehicle costs less than buying their existing Leased Vehicle. One of the benefits of a Lease is the opportunity to reconnect with the Customer at Lease-End when they must make a buying decision.
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Fuel Savings

Fuel Savings Gasoline prices have reached a historical high and experts suggest that per-gallon averages won’t revert to below $4 until November. More consumers are looking to save money on gas and want to trade in their gas guzzler for a more fuel efficient car. 1st Pencil makes it easy to illustrate the savings and close more sales. Let us show you how 1st Pencil incorporates Fuel Savings automatically and includes them into your presentations. 1st Pencil is the Selling Process used by Galpin Ford,the #1 Volume Ford Dealer in the Nation! • Enhanced Salesperson Confidence• Improves Close Rates• Helps Increase Down Payments • Reduces Negotiation Time• Higher CSI Scores• Multiple Presentation Alternatives Guest Concepts 1st Pencil presentation software and process provides
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