Benefits of a Lease
With rising gas prices dominating the news less than 3% of dealers* are using Fuel Savings when addressing payment concerns.
We know the number one issue for Customers today is payment affordability. If the payment won’t fit their budget, it’s much more difficult to make the sale. The biggest mistake salespeople and managers make is to quote payments without showing their customer the net effect of fuel savings on the monthly cost. This mistake is impacting closing ratios and profits.
TIP:
Market adjustments are impacting monthly payments, and fuel prices keep going up. The combination means monthly vehicle driving costs are increasing dramatically. You can overcome payment objections by factoring in Fuel Savings.
Cars and Trucks today continue to get better gas mileage that can compensate for higher vehicle prices and payments. The increase in fuel economy, along with hybrid and EV alternatives, can easily translate into savings of $20, $50, $100 or more per month.
One of the benefits of a Lease is the opportunity to reconnect with the Customer at Lease-End when they must make a buying decision.
